Overview
We reimagined the classic Mentos-and-cola experiment as a Fortnite weapon, collaborating with map creators to design something both fun to use and tactically powerful. To launch it, the team built a bold identity centered on the explosive Mentos dragee — expressed through stickers, a modular color and typography system, and a strong visual language that carried across digital and real-world touchpoints. My contribution focused on the brand film, where I helped bring together UI elements and motion design, as well as experimenting with 3D treatments of the Fizzooka gun and dragee to enhance its impact.
Cannes Lion - Silver - Social and Creator - 2025
Cannes Lion - Bronze - Gaming - 2025
Cannes Lion - Shortlist x7 - 2025
D&AD - Shortlist x2 - 2025
Team
Head of Design: Liam Thomas Creative Directors: Stuart Royall, Phillip Holbrook 3D: Sophie Harper Motion & Edit: Oded Shien
Agency
BBH London
Period
2025


