An expressive visual identity that leans on the visualisation of the winning moment — scoring that goal, dunking that basket, taking it around that player — and the emotional and chemical makeup of the athlete in that instant coming to life in the outward facing view of the world. This is expressed in the form of a heat map style aesthetic, something that feels scientific, energetic and crucially connected to the already established visual language of the Puma Nitro product across all major sports events in 2024. All imagery FPO and ⓒ of their respective owners.